Chord : Guitar Interactive

Guitar Interactive is the leading digital magazine for guitarists worldwide.

As the digital designer at AVSL, I was asked to devise a series of animated digital advertisements to showcase the Chord music brand, one of eight AVSL brands, within the GI monthly magazine.

From storyboarding the concept to writing all copy, imagery and layout, the task was to produce a series of dynamic adverts to introduce new, prominent and already established Chord products to a worldwide audience.